2 - Sampling The sample frame Selecting a one-stage sample Multistage sampling Making estimates from samples and sampling errors How big should a sample be? Sampling error as a component of total survey error 3 - Nonresponse: implementing a sample design Calculating response rates Bias associated with nonresponse Reducing nonresponse to mail surveys Reducing nonresponse to internet surveys Multimode data collection Correcting for nonresponse Nonprobability (or modified probability) samples Nonresponse as a source of error 4 - Methods of data collection Major issues in choosing a strategy Summary comparison of methods 5 - Designing questions to be good measures Increasing the reliability of answers Avoiding multiple questions Types of measures/Types of questions Increasing the validity of factual reporting Increasing the valitidy of answers describing subjective states 6 - Evaluating survey questions and instruments Defining objectives Preliminary question design steps Presurvey evaluation Design, format, and layout of survey instruments Field pretests 7 - Survey interviewer job Overview of interviewer job Interviewer recrutment and selection Training interviewers Supervision Survey questions Interviewing procedures Validation of interviews The role of interviewing in survey error 8 - Preparing survey data for analysis Formating a data file Constructing a code Approaches to coding and data entry Data cleaning 9 - Ethical issues in survey research Informing respondents Protecting respondents Benefits to respondents Ethical responsibilities to interviewers 10 - Providing information about survey methods 11 - Survey error in perspective The concept of total survey design Error in perspective